Work Experience
Professional Background
2020 - 2025
Creative Director
VoLo Foundation
Palm Beach Gardens, FL
As Creative Director, I lead the creative and social media team, overseeing the monthly content strategy, development, and execution to ensure consistent, engaging, and mission-aligned brand communication. I manage the creation of all branding, visual assets, and marketing collateral for the foundation, providing creative direction for key events and conferences. In 2021, I successfully led a comprehensive rebrand of the foundation’s visual identity, aligning it with its evolving mission and expanding impact. I also oversee all video production and audiovisual content, ensuring compelling, high-quality storytelling across digital channels and live event platforms. Additionally, I manage the creative budget, strategically allocating resources to maximize efficiency.
2019 - 2020
EA TV & Radio
Entravision
Los Angeles, CA
Monitor brand consistency across marketing channels and materials. Responsible for the planning and calendar management of CEO and CMO, set priorities to meet goals timely by creating efficient systems and procedures. Provide necessary metrics for bi -weekly management team meetings and develop appropriate presentations. Manage and maintain confidential/sensitive information and matters.​
2013 - 2019
Digital Content and Marketing Manager
Curacao
Los Angeles, CA
Led the planning and execution of a comprehensive marketing campaign calendar, ensuring on-time delivery of projects across multiple channels. Collaborated closely with the CMO and Creative Director on rebranding and market repositioning initiatives. Managed relationships with freelancers, production companies, and agencies to produce impactful, results-driven campaigns. Created bilingual (English/Spanish) content for social media, digital promotions, and high-profile brand partnerships, including with Disney. Developed and maintained the annual content calendar, driving audience engagement through SEO, newsletters, and social media strategy. Contributed creative concepts during campaign brainstorms, with many of my ideas selected and brought to life—producing nearly monthly campaigns in a fast-paced retail environment. Additionally, served as the brand’s Spanish spokesperson, representing the company in major media appearances on networks such as Telemundo and Univision.
Education
2002 - 2007
Bachelor of of Communications degree
University Mesoamericana
Guatemala City, Guatemala
During my academic journey, I honed my creative skills and gained a comprehensive understanding of video production and design principles. My coursework focused on visual storytelling, typography, and multimedia design, providing a solid foundation for my professional endeavors.
Skillset
Creative Leadership
Strategic Planning
Visual Storytelling
Brand Development
Languages
English (Fluent)
Spanish (Native)