Work Experience
Professional Background
2020 - 2025
Creative Director
VoLo Foundation
Palm Beach Gardens, FL
As Creative Director, I lead the creative and social media team, overseeing the monthly content strategy, development, and execution to ensure consistent, engaging, and mission-aligned brand communication. I manage the creation of all branding, visual assets, and marketing collateral for the foundation, providing creative direction for key events and conferences. In 2021, I successfully led a comprehensive rebrand of the foundation’s visual identity, aligning it with its evolving mission and expanding impact. I also oversee all video production and audiovisual content, ensuring compelling, high-quality storytelling across digital channels and live event platforms. Additionally, I manage the creative budget, strategically allocating resources to maximize efficiency.
2019 - 2020
EA TV & Radio
Entravision
Los Angeles, CA
Monitored brand consistency across all marketing channels and materials. Managed the planning and calendar coordination for the CEO and CMO, establishing priorities and implementing efficient systems to ensure timely achievement of organizational goals. Prepared and presented key performance metrics for bi-weekly management meetings, supporting data-driven decision-making. Oversaw internal communications and the development of employee-facing content, ensuring alignment between internal messaging and the company’s brand voice. Maintained confidentiality in handling sensitive corporate matters and executive communications.
2013 - 2019
Digital Content and Marketing Manager
Curacao
Los Angeles, CA
Led the planning and execution of a comprehensive marketing campaign calendar, ensuring seamless, on-time delivery across multiple channels. Managed an in-house marketing team and coordinated with external agencies, vendors, and freelancers to produce impactful, results-driven campaigns. Collaborated directly with the CMO and Creative Director on rebranding and market repositioning initiatives that elevated the brand’s visibility and engagement. Developed bilingual (English/Spanish) content for social media, digital promotions, and major brand partnerships, including collaborations with Disney. Oversaw the annual content calendar, driving consistent audience growth through SEO optimization, newsletters, and strategic social media planning. Actively contributed creative concepts during campaign brainstorms, with many ideas selected and executed as part of nearly monthly campaigns in a fast-paced retail environment. Additionally served as the brand’s Spanish spokesperson, representing the company in national media appearances on Telemundo and Univision.
Education
2002 - 2007
Bachelor of Communications degree
University Mesoamericana
Guatemala City, Guatemala
During my academic journey, I honed my creative skills and gained a comprehensive understanding of video production and design principles. My coursework focused on visual storytelling, typography, and multimedia design, providing a solid foundation for my professional endeavors.
Skillset
Creative Leadership
Strategic Planning
Visual Storytelling
Project Management
Brand Development
Time Management
Email Marketing
Social Media Strategy
Critical Thinking
Leadership
Artistic Direction
Graphic Design (Canva,
Adobe Creative Suite)
Languages
English (Highly proficient)
Spanish (Native)