VoLo Foundation Rebranding, Creative Director

In 2021, I had the opportunity to lead the rebranding of VoLo Foundation as Creative Director. While the original logo existed prior to my involvement, I developed a comprehensive brand system that enhanced its adaptability and impact across platforms. This included creating multiple logo variations, defining a cohesive color palette, selecting brand fonts, and establishing detailed branding guidelines. I also redesigned the visual identity across all brand touchpoints—social media, print materials, presentations, and event collateral—ensuring a consistent and contemporary look and feel. The only component I did not work on was the website. Following the rebrand, I took over the Foundation’s social media strategy, and in collaboration with the social media team, we grew the organization’s online presence by 28,000 organic followers, significantly increasing brand visibility and engagement. Today, VoLo Foundation continues to utilize and build upon the branding system I established.