VIDA VoLo Foundation Mascot Infographics Videos - Creative Director

As part of the VoLo Foundation rebranding, one of my team members proposed the idea of creating a mascot to better connect with diverse audiences. Collaborating with an external designer, we brought VIDA to life—a character that embodies the Foundation’s mission and values. I integrated VIDA across a wide range of brand collateral, including event materials, social media, and educational content, helping to create a more approachable and engaging visual identity.

Recognizing that climate change can be a complex and overwhelming topic, I initiated in 2024 the development of a series of infographic videos featuring VIDA. These videos were designed to simplify key climate issues—such as microplastics, food waste, and clean energy—making them accessible and engaging for a broad audience. The campaign received an overwhelmingly positive response across platforms, significantly enhancing reach, understanding, and engagement with the Foundation’s mission.