MyBambu – Paid Ads Campaign Strategy Proposal

For my interview with MyBambu, a digital banking and financial services app designed to empower underserved communities, I developed a paid advertising campaign strategy aimed at increasing app installs and customer engagement while lowering acquisition costs. The proposal focused on creating a performance-driven framework that could scale across Meta, TikTok, and Google Ads.

I structured the campaign around a 90-day roadmap, beginning with audience testing and creative experimentation, then moving into optimization and retargeting. The strategy outlined how to segment audiences by cultural insights and behavioral patterns, particularly within Hispanic and immigrant communities, and highlighted ways to personalize creative to build trust and brand recognition.

The plan emphasized a mix of acquisition and retention tactics, including carousel ads, video explainers, and localized messaging, while integrating financial education themes that aligned with MyBambu’s mission. I also included a budget forecast, KPI definitions, and reporting cadence to ensure transparency and performance tracking.

This project demonstrates my ability to design full-funnel paid advertising strategies that combine data, creativity, and cultural relevance to drive measurable results in competitive digital markets.