Go Green Challenge - Creative Director

In 2024, I led the creative direction and developed the new visual identity for the Go Green Challenge at my former organization. This four-week initiative encouraged participants to discover how small, everyday changes can collectively make a significant positive impact on the environment. Each week, participants received an email with practical, eco-friendly tips for incorporating sustainability into their lifestyles — reinforcing the message that together, we can make the planet a healthier place for all.

I was responsible for creating the full suite of visual assets for the campaign across all platforms, including a cohesive cross-channel strategy. The refreshed branding and strong visual storytelling contributed to a high click-through rate and strong engagement throughout the challenge.