FREE TV (Olympusat) – Social Media Strategy Proposal

As part of my interview process with FREE TV, a FAST (Free Ad-Supported TV) app by Olympusat, I created a social media strategy designed to position the platform for growth in both English and Spanish-speaking markets. The proposal focused on developing a clear brand voice, building awareness, and driving app downloads while keeping audiences engaged through consistent, relevant content.

I outlined a 90-day launch plan that combined acquisition, engagement, and retention strategies across TikTok, Instagram Reels, YouTube Shorts, Facebook, and LinkedIn. The strategy included creative approaches to reach bilingual audiences, from short trailers and fan-driven challenges to behind-the-scenes content and educational posts that explained the value of FAST streaming.

Alongside the content direction, I developed a framework to track performance through metrics such as app installs, engagement rates, and user retention. The project reflects my ability to translate audience insights into actionable campaigns and showcases my experience creating social strategies that balance creativity with measurable results.