Curacao Retail Store Upfront 2018 - Producer

I served as Marketing Manager and Digital Content Manager at Curacao, a leading retail chain with over 20 locations across Los Angeles and beyond. Over my six-year tenure, I played a key role in shaping and executing the brand’s marketing strategy, working closely with the Creative Director and CMO to produce high-impact, cross-channel campaigns. I also served as the Spanish-language spokesperson for the brand, regularly representing Curacao on major Spanish-language television networks including Univision and Telemundo, helping to strengthen the brand’s presence within the Hispanic market.

In addition to overseeing digital content and campaign development, I coordinated closely with external production teams and freelancers to produce compelling visual content. One example is the 2018 Upfront video, which I conceptualized and led in collaboration with outdoor creative teams to showcase the brand’s vision and seasonal strategy.

My role at Curacao gave me deep, hands-on experience in campaign production, brand storytelling, and media relations—all tailored to a culturally diverse and dynamic audience.