Curacao Mother's Day Campaign 2019 - Producer, Marketing Manager

These are some of the commercials from Curacao’s 2019 Mother’s Day campaign, where I served as Producer and led the marketing team to ensure all collateral—from in-store materials to digital and print assets—was fully aligned with the campaign’s creative direction. This campaign held special significance, as it not only celebrated mothers but also tied into a meaningful environmental message: for every purchase, a donation was made to plant a tree in honor of Mother Nature. I took the initiative to research and secure the partnering environmental organization, ensuring the campaign had both emotional and ecological impact. It was a powerful example of combining purpose-driven marketing with strategic execution.