Curacao Back To School Campaign - Producer, Original Idea

This is one of the commercials from Curacao’s 2018 Back-to-School campaign, a project where I was actively involved from concept to execution. As part of the brainstorming team, I contributed the initial concept that was ultimately selected for the campaign. I then collaborated with the creative and marketing teams to develop and execute the idea, resulting in a cohesive, multi-channel campaign that included TV commercials, in-store signage, print collateral, and a seasonal catalog. This campaign was a great example of strategic creativity, teamwork, and delivering relevant messaging to our audience at a key moment in the retail calendar.